Forehead slap is a neat trick to ensure that we talk more about benefits in the copy than the features. A good copy focuses on benefits to the reader rather than the features of the product or service. This is common knowledge. The challenge, however, is to make the benefits come out properly in any […]
The forehead slap method to get more conversions Read More »
Today, we talk about an interesting formula called the 1-2-3-4 formula. Here is why it is important. One of the common queries I get from my clients is, “Shyam, how do we assess the quality of any copy before we publish it?” It is a great question. Assessing the quality of a copy through A/B
A simple checklist to ensure high-quality copy: 1-2-3-4 formula Read More »
One of the best ways to write product description copies is by using FAB copywriting framework. You would see it being used extensively in many product pages. Let’s talk about it in detail in this blog. In this ongoing series of posts on copywriting frameworks, we covered some of the most commonly used frameworks. Some
FAB framework: How to write a captivating product description (with example) Read More »
A well-crafted story can make us move. Using a story in a copy is one of the most powerful techniques in copywriting. Today, we are going to see the SSS framework, which ensures your story in the copies is impeccable. Let’s read further to know more. SSS framework is found to be extremely effective in
SSS framework: How to write a compelling story in a copy (with example) Read More »
BAB copywriting is one of the incredibly powerful formulas in copywriting. It works especially well in email copies and other short forms of copies. We spoke about many copywriting frameworks in this Copywriting series. We covered generic frameworks like AIDA. The AIDA framework can be used in many situations and is one of the oldest
Write a kickass email copy: BAB copywriting formula (with examples) Read More »
In the last few blogs, we covered some of the most popular copywriting frameworks like AIDA and PPPP. In this blog, we will cover another popular and very effective copywriting framework called PAS. This framework is especially effective in short copies, like in social media posts, email copies or even ad copies. Let’s look at
Crazy conversion hack: PAS copywriting framework (with real examples) Read More »
Copywriting frameworks help arrange information in a compelling way and brings structure to the process. PPPP or 4P approach takes one of the most popular copywriting frameworks AIDA to the next level. We spoke about AIDA framework in a previous blog. PPPP stands for Promise – Picture – Proof – Push. The framework is built
Quick 2-min explainer: PPPP copywriting framework (with example) Read More »
One of the most important aspects of selling online is the page copy. You can’t talk to your website visitor face-to-face. So, the traditional way of selling won’t work here. You have to convince the visitor to become a paying customer through the content on your webpage. This art of convincing the visitor to buy
A quick 2-min guide to AIDA copywriting framework (with example) Read More »
