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All blogs related to Marketing topics outside of SEO.

PAS copywriting formula explained -ShyamGovind.com

Crazy conversion hack: PAS copywriting framework (with real examples)

In the last few blogs, we covered some of the most popular copywriting frameworks like AIDA and PPPP. In this blog, we will cover another popular and very effective copywriting framework called PAS. This framework is especially effective in short copies, like in social media posts, email copies or even ad copies. Let’s look at

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PPPP copywriting framework explained

Quick 2-min explainer: PPPP copywriting framework (with example)

Copywriting frameworks help arrange information in a compelling way and brings structure to the process. PPPP or 4P approach takes one of the most popular copywriting frameworks AIDA to the next level. We spoke about AIDA framework in a previous blog. PPPP stands for Promise – Picture – Proof – Push. The framework is built

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