Without a comprehensive marketing strategy in place, your marketing efforts will just be a bunch of activities trying to copy what others are doing, expecting a large lead traffic. We spoke about the marketing mix in one of the blogs. It helps in defining how to market to the target audience. But before we get […]
All blogs related to Marketing topics outside of SEO.
In the last few blogs, we covered some of the most popular copywriting frameworks like AIDA and PPPP. In this blog, we will cover another popular and very effective copywriting framework called PAS. This framework is especially effective in short copies, like in social media posts, email copies or even ad copies. Let’s look at
Copywriting frameworks help arrange information in a compelling way and brings structure to the process. PPPP or 4P approach takes one of the most popular copywriting frameworks AIDA to the next level. We spoke about AIDA framework in a previous blog. PPPP stands for Promise – Picture – Proof – Push. The framework is built
A simple guide to understand the different Ps of marketing. What is it and why is it needed?