Copywriting frameworks help arrange information in a compelling way and brings structure to the process. PPPP or 4P approach takes one of the most popular copywriting frameworks AIDA to the next level. We spoke about AIDA framework in a previous blog. PPPP stands for Promise – Picture – Proof – Push. The framework is built […]
Quick 2-min explainer: PPPP copywriting framework (with example) Read More »
One of the most important aspects of selling online is the page copy. You can’t talk to your website visitor face-to-face. So, the traditional way of selling won’t work here. You have to convince the visitor to become a paying customer through the content on your webpage. This art of convincing the visitor to buy
A quick 2-min guide to AIDA copywriting framework (with example) Read More »
A simple guide to understand the different Ps of marketing. What is it and why is it needed?
Understanding the 4Ps in marketing – a simplified guide Read More »
There is a common grudge I hear in my conversations with many business owners/marketing heads about SEO. And I want to address at least a part of it today. The grudge is that unlike Ads, which give an instant calculation of ROI, SEO efforts do not have anything like that. So, it is incredibly difficult
How do we decide the budget for SEO? A detailed guide Read More »
PageSpeed Insights is a popular tool used to check if your website is technically sound. Meaning, does it load right? Is it too slow? Does it provide the visitor with a good experience? and so on. It is a free tool by Google that helps quickly assess the state of your website and debug what
A layman’s guide to Google PageSpeed Insights Read More »
Everything a business owner needs to know about robots.txt. A jargon-less guide.
What is robots.txt and why do we need it? Read More »
