Shyam Govind

Shyam is an international SEO consultant who helps businesses get in front of more customers online.

He believes every business deserves a fair chance at showcasing their offerings to their target market, irrespective of how much money they can spend on Ads. So Shyam uses organic marketing methods to put them in front of their customers for life.

PAS copywriting formula explained -ShyamGovind.com

Crazy conversion hack: PAS copywriting framework (with real examples)

Copywriting, Content Marketing, General Mktg /

Summary:The PAS (Problem-Agitate-Solve) framework is a high-conversion copywriting formula that identifies a reader’s core pain point, agitates the emotional consequences of leaving it unsolved, and then positions a specific product or service as the definitive solution. In the last few blogs, we covered some of the most popular copywriting frameworks like AIDA and PPPP. In […]

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PPPP copywriting framework explained

Quick 2-min explainer: PPPP copywriting framework (with example)

Copywriting, Content Marketing, General Mktg /

Summary:The PPPP (Promise, Picture, Proof, Push) framework is a persuasive copywriting formula that captures interest with a core Promise, uses storytelling to Picture the desired result, validates the claim with credible Proof, and concludes with a direct Push (CTA) to drive action. Copywriting frameworks help arrange information in a compelling way and brings structure to

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AIDA copywriting framework explained

A quick 2-min guide to AIDA copywriting framework (with example)

Copywriting, Content Marketing /

Summary:The AIDA framework-Attention, Interest, Desire, and Action is a sequential copywriting strategy designed to optimize conversion rates by guiding visitors through a psychological journey from initial pattern breaking engagement to a final, explicit call to action. One of the most important aspects of selling online is the page copy. You can’t talk to your website

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How to decide the budget for SEO efforts

How do we decide the budget for SEO? A detailed guide

SEO Strategy, All SEO /

Summary:Determining an SEO budget involves calculating the Customer Lifetime Value (CLTV) and mapping additional search traffic to bottom-line profitability, ensuring marketing spend is anchored in projected Return on Investment (ROI) rather than just traffic metrics. There is a common grudge I hear in my conversations with many business owners/marketing heads about SEO. And I want

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Google PageSpeed Insights

A layman’s guide to Google PageSpeed Insights

Technical SEO, All SEO /

Summary:Google PageSpeed Insights is a free tool for measuring Core Web Vitals across performance, accessibility, and SEO, helping developers optimize technical user experience to safeguard and enhance search rankings. PageSpeed Insights is a popular tool used to check if your website is technically sound. Meaning, does it load right? Is it too slow? Does it

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